White & Blue Whisky has emerged as a strong contender in India’s value-premium whisky segment. Manufactured by Alcobrew Distilleries, the brand is known for combining Indian grain spirits with imported Scotch malts to deliver a smooth and approachable whisky experience at an affordable price. The brand has gained popularity among consumers looking for an alternative to established names like Royal Stag, Imperial Blue, and Royal Challenge.

If you’re looking for the latest White & Blue Whisky price in India 2026, this comprehensive guide covers bottle sizes, state-wise prices, tasting notes, variants, and buying tips.

About White & Blue Whisky

White & Blue is a premium blended whisky produced by Alcobrew Distilleries. According to the company, the whisky combines matured malts and fine grain spirits to create a balanced profile featuring fruity aromas, honey sweetness, vanilla notes, and a smooth finish. It is available across multiple Indian states and in CSD markets.

Quick Facts

Feature	Details
Bran	White & Blue
Manufacturer	Alcobrew Distilleries
Origin	India
Type	Premium Blended Whisky
Alcohol Content	42.8% ABV
Category	Value-Premium Whisky
Available Sizes	60ml, 90ml, 180ml, 375ml, 750ml, 1L

White & Blue Whisky Price in India 2026

The retail price of White & Blue varies significantly between states due to excise duties and local taxation policies.

 

White & Blue Whisky Price List 2026

Bottle Size	Approximate Price
90ml	₹70 – ₹100
180ml	₹140 – ₹220
375ml	₹270 – ₹450
750ml	₹540 – ₹1,080
1 Litre	₹750 – ₹1,250

State-Wise White & Blue Whisky Price in India 2026

White & Blue 750ml Price by State

State / City	Approximate Price
Delhi	₹540
Uttar Pradesh	₹560
Haryana	₹520 – ₹570
Punjab	₹650
Rajasthan	₹680
Chandigarh	₹580
Goa	₹440
Kolkata	₹780
Hyderabad	₹820
Kerala	₹850
Mumbai	₹900
Bangalore	₹1,080

White & Blue Whisky Price in Uttar Pradesh 2026

For buyers in Lucknow, Noida, Ghaziabad, Kanpur, Prayagraj, and Varanasi, White & Blue remains competitively priced.

Bottle Size	Approximate Price
180ml	₹150
375ml	₹290
750ml	₹560

A current retail listing in Kanpur shows the 750ml bottle around ₹690, though local MRPs can vary by district and retailer.

White & Blue Whisky Price in Delhi 2026

Delhi continues to be one of the most affordable markets for White & Blue.

Bottle Size	Approximate Price
180ml	₹145
375ml	₹280
750ml	₹540–₹640

What Does White & Blue Whisky Taste Like?

White & Blue is designed to be smooth and easy-drinking while retaining a subtle Scotch-inspired character.

Aroma

• Fruity notes
• Honey sweetness
• Light smokiness
• Caramel

Palate

• Vanilla
• Toffee
• Honey
• Dried fruits
• Soft spice

Finish

• Smooth
• Slightly sweet
• Gentle oak influence

The producer describes the whisky as offering a balance of fruity fragrance, aromatic smokiness, honey sweetness, and vanilla notes.

Why Is White & Blue Becoming Popular?

Affordable Premium Positioning

White & Blue offers a premium image while remaining accessible to everyday consumers.

Scotch Malt Influence

The blend includes imported Scotch malts, helping create a smoother and richer profile than many entry-level whiskies.

Wide Availability

The brand is available across many Indian states and continues expanding its distribution footprint.

Improved Blend in 2026

Alcobrew announced a refreshed blend and packaging in 2026 aimed at providing a smoother opening note and cleaner finish while retaining the brand’s familiar taste profile.

White & Blue vs Popular Indian Whisky Brands

Whisky	Approx. 750ml Price	Style
White & Blue	₹540 – ₹1,080	Smooth Scotch-inspired blend
Royal Stag	₹700 – ₹1,000	Premium Indian blend
Imperial Blue	₹600 – ₹900	Smooth grain-forward blend
McDowell’s No.1	₹500 – ₹700	Value whisky
Royal Challenge	₹650 – ₹1,100	Premium blended whisky

Best Ways to Drink White & Blue Whisky

Neat

Allows you to appreciate the whisky’s honey and vanilla notes.

With Water

A few drops of water can soften the alcohol and enhance sweetness.

Whisky & Soda

One of the most popular serves for White & Blue.

On the Rocks

Ice helps mellow the whisky and reveal subtle flavors.

Whisky Cola

A casual and widely enjoyed mixer for social gatherings.

How to Identify an Original White & Blue Bottle

To avoid counterfeit products:

• Purchase only from licensed liquor stores.
• Verify state excise labels and QR codes.
• Check the bottle seal carefully.
• Look for official Alcobrew branding.
• Avoid suspiciously discounted bottles.

Pros and Cons

Pros

• Affordable pricing
• Smooth and approachable taste
• Scotch malt influence
• Widely available in many states
• Multiple bottle sizes available

Cons

• Availability can vary by region
• Less complex than premium single malts
• Significant state-wise price differences

Frequently Asked Questions

Q: What is the White & Blue Whisky price in India in 2026?

A: A 750ml bottle generally costs between ₹540 and ₹1,080, depending on the state and retailer.

Q: What is the White & Blue Whisky price in Uttar Pradesh?

A: The average price for a 750ml bottle is approximately ₹560.

Q: What is the White & Blue Whisky price in Delhi?

A: A 750ml bottle typically costs between ₹540 and ₹640.

Q: Who manufactures White & Blue Whisky?

A: White & Blue is produced by Alcobrew Distilleries.

Q: What is the alcohol percentage of White & Blue Whisky?

A: The standard expression is bottled at 42.8% ABV.

Final Verdict

The White & Blue Whisky price in India 2026 continues to make it one of the strongest value-for-money options in the semi-premium whisky segment. With a 750ml bottle priced from around ₹540 in Delhi to ₹1,080 in Bangalore, the brand offers a smooth blend of Indian grain spirits and imported Scotch malts that appeals to both regular and occasional whisky drinkers. Its approachable flavor profile, competitive pricing, and expanding market presence make White & Blue a worthy consideration for consumers seeking quality without moving into the expensive premium whisky category.